Viamedia Geo-Graph · Concept for Health Alliance Plan · 2027 Medicare enrollment

Follow the Switch

Budget

of Lower Peninsula cells live

This window

invested this window

of spend in high-disruption counties

of cells live

to brokers and caregivers

Where each dollar lands

Even statewide buyweight follows population

Geo-Graphthis window

County report this window

Message in market

Geo-Graph moves

Channel mix

Weekly flighting

Concept for discussion. Health Alliance Plan's network covers the entire Lower Peninsula; Upper Peninsula availability varies by ZIP, so it is shown as outside the core footprint. HAP reported 132,566 Medicare members as of June 30, 2026, up about 46% in a year. Industry data shows BCBS of Michigan's 2027 plan-county combinations falling from 299 to 106 (not confirmed by BCBSM), and Devoted Health is entering Michigan for 2027. Medicare open enrollment runs Oct 15 to Dec 7, 2026; the Medicare Advantage open enrollment period runs Jan 1 to Mar 31, 2027.

The county plan-disruption scores are illustrative. They should be replaced with county-level changes from the CMS 2027 landscape file (plans exiting, plans entering, members facing a forced change). Population weighting is modeled from metro centers rather than Census counts. Budgets, window shares, channel mixes and cell performance are illustrative, and the pausing pattern is simulated. Targeting uses geography, age bands and contextual signals only, with no health-condition data, and all creative would follow CMS Medicare marketing rules and HAP's compliance review.